Content That Builds Trust


There are a few steps you can take to write content that builds trust with your ideal customer. Once you do this consistently over a period of time you will find that the conversation between you and your customer changes from what can you do for me to can you help me.

Photo by: Florian Klauer

Here are five steps that will help you get started creating content that builds trust.

First you want to make sure you know who your writing for and what you want the outcome to be. So if you have not already figured out who your ideal customer is then you need to do that first. It makes no sense to start writing for everyone under the sun you will get frustrated because your content will never reach anyone who matters.

Second make sure you outline the type of content you are going to create, how often you will post the content, and where you will deliver the content. For example if you deliver prepared meals to busy mom’s and they get your monthly menu via email then you will want to create a newsletter that offers food and meal tips via email on a weekly basis.

Third you will want to share your content on the platforms where your ideal customer hangs out. So if you have a lot of customers sharing information on Facebook you will want to post a link to your newsletter on Facebook. To give your posts a boost you can promote them using Facebook ads and don’t forget to engage with your readers. If someone comments or shares your content make sure to thank them and offer any assistance.

Fourth make sure you make it easy to connect with you and your product or service. If it is difficult for people to find a way to contact you they will loose interest and you will loose a potential customer.

Fifth take a look at what content is getting the most response and focus on making more of that same kind of content. It doesn’t make any sense to continue writing about the things that are just not that interesting to your ideal customer.

Remember that trust is a process and does not come over night. So stay focus, keep writing, and keep asking yourself “am I writing the kind of content my audience really wants and am I adjusting accordingly?”

Let me know if you have any questions about content marketing and building trust with your customers online.

Happy Marketing!