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Three Simple Ways To Market Your Small Business

Posted by on 11:54 pm in Marketing, Small Business, Tips | 0 comments

Three Simple Ways To Market Your Small Business

81% of consumers go online to research products and services before making a commitment. So the first thing you should do is make sure your small business has a good looking logo and website that will make a good first impression with your prospective customers. Next you should talk to other local business and start cross promoting each others goods and services. This is a great way to build community and business at the same time. Finally you should you should start using Facebook targeted ads.  For as little as $50 a month you can put your business ad in front of thousands of potential customers every month. If you are like most small business and only rely on word of mouth it is time to take your marketing to the next level. But just implementing these three things you are sure to notice a difference in your business. If you have any questions or would like to Get Started let me know!...

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Content That Builds Trust

Posted by on 6:06 pm in Content Marketing | 0 comments

Content That Builds Trust

There are a few steps you can take to write content that builds trust with your ideal customer. Once you do this consistently over a period of time you will find that the conversation between you and your customer changes from what can you do for me to can you help me. Here are five steps that will help you get started creating content that builds trust. First you want to make sure you know who your writing for and what you want the outcome to be. So if you have not already figured out who your ideal customer is then you need to do that first. It makes no sense to start writing for everyone under the sun you will get frustrated because your content will never reach anyone who matters. Second make sure you outline the type of content you are going to create, how often you will post the content, and where you will deliver the content. For example if you deliver prepared meals to busy mom’s and they get your monthly menu via email then you will want to create a newsletter that offers food and meal tips via email on a weekly basis. Third you will want to share your content on the platforms where your ideal customer hangs out. So if you have a lot of customers sharing information on Facebook you will want to post a link to your newsletter on Facebook. To give your posts a boost you can promote them using Facebook ads and don’t forget to engage with your readers. If someone comments or shares your content make sure to thank them and offer any assistance. Fourth make sure you make it easy to connect with you and your product or service. If it is difficult for people to find a way to contact you they will loose interest and you will loose a potential customer. Fifth take a look at what content is getting the most response and focus on making more of that same kind of content. It doesn’t make any sense to continue writing about the things that are just not that interesting to your ideal customer. Remember that trust is a process and does not come over night. So stay focus, keep writing, and keep asking yourself “am I writing the kind of content my audience really wants and am I adjusting accordingly?” Let me know if you have any questions about content marketing and building trust with your customers online. Happy Marketing!...

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Get Your Small Business Started on Social Media

Posted by on 7:09 pm in Social Media | 0 comments

Get Your Small Business Started on Social Media

Here are three things you need to do first when starting on the winding road of Small Business Social Media Marketing.   First: Choose your social media channels. Find out where and when your target audience spends their time online and sign up for those channels first. Start by only picking one or two channels to begin, you don’t want to overwhelm yourself. Spend at least 10 minutes a day posting and interacting on these social channels. Tip: To save time, automate posts when you can. Second: Make sure to fill in the profile information completely and link to your other social channels when you can. Its a good idea to incorporate your companies logo and brand color so you are easily recognizable. Tip: Always link back to your website on your profile and in your posts. Third: Post relevant content. If you are a bakery post pictures of your cupcakes, quotes about food, coupons, interviews of top bakers etc.  When you write copy make sure you write like you would talk. Try and write something interesting in the post instead of always reusing the title of the article. Tip: Use images to catch the attention of readers. If you need help getting your small business started on social media please contact me, I would be happy to work with you and help you reach your online marketing goals. Happy Marketing!...

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Social Media For Small Business

Posted by on 10:35 pm in Marketing, Small Business, Social Media | 0 comments

Here is Hootsuits Top 10 Social Media Tips for Small Businesses: -Use social media to sell your product -Join Twitter -Increase Twitter followers -Build relationships by following back -Figure out # of tweets per day -Tweet at optimal times -Join LinkedIn -LinkedIn company pages vs LinkedIn profiles -Share engaging content on your Facebook page -Post appropriate content Here is an article that I found helpful. Check out 7 Simple Yet Effective Social Media Tactics You Should Leverage Today by Neil Patel And finally a short list of tools to help you manage your online social media marketing. Buffer IFTTT Kingsumo Headlines Canva Edgar Post Planner Buzzsumo Feedly Inkybee Tagboard Viralheat Onalytica Here is a link to a more extensive list as well as a description of each tool 17 Tools That’ll Take Your Social Media Marketing Results to The Next Level Happy Marketing!...

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Tips For Small Business Success

Posted by on 9:13 pm in Small Business, Tips | 0 comments

If you have a small business or are looking to start one in the near future here are a few tips to keep in mind while you build your business and make it a success! – Network constantly and associate yourself with positive people who encourage you rather then put you and your business down. – Do market research often. You can use social media to ask questions, put out customer surveys, and listen to your customers on Twitter. – Don’t spread yourself to thin. Your time is valuable to higher someone to do your book keeping or social media posts so you are free to do what you are good at and what brings you the most business. – Stay positive! When you have a positive mindset you attract the same to you and you will find that your customers, employees etc. will gravitate toward you and your product or service. – Its all in the details! Have you ever heard this before well it is true when you take the time to give to your customers an experience beyond what they expect you will stay in the front of their minds. So send a handwritten thank you card or complete the job head of scheduled, there are many ways you can exceed your customers expectations. – Always ask for referrals and testimonials. When you complete a job for a customer make sure and ask them if there is anyone they know that could benefit from your product or service and ask them for a quick testimonial for your website or marketing materials. – Start an emergency fund so you have a sense of security. It can be hard to save when you are barely getting by but you will feel much more secure if you do. – Make a business plan but be flexible, your business should be able to go with the flow so it can change and adapt to the environment. – Stay healthy by getting sleep, exercising and eating good food. You don’t want to burn out because you didn’t take care of yourself. – Finally don’t take yourself to seriously. People will enjoy working with you much more if you laugh. I hope you enjoyed a few of these tips for small business success!...

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How To Live Your Life On Purpose

Posted by on 4:03 pm in Inspiration, Motivation | 0 comments

Here are a few things you should be doing everyday or at least as much as you can to start creating the life you want to live, on purpose! Self-Discipline Remember nothing was ever completed without hard work and self-discipline. Make this a priority in your life and you will realize your goals faster. Once you master self-discipline you will be able to accomplish new goals faster and create more habits that bring about success. Get Out of Your Comfort Zone You can not grow unless you try new things and challenger yourself and the only way to do this is to get out of your comfort zone. The fear inside of you is a good indication your on the right path, use it as a tool to guide you and you will overcome the nervous, fearful feelings you have about doing something different. The best part is your comfort zone gets bigger and you live a more fulfilling life. On Purpose! If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness. – Les Brown Unlock Your Talent What special gifts do you have to this world? Remember before you answer everyone has talent but it may be a little difficult for you to see at first! Make a list of things you enjoy doing, then list next to each one the skills and abilities it takes to do each of those things. You can also think of things people have mentioned you are good at or things they admire about you. Maybe you are good at organizing, or love being with animals, or maybe you are a really good listener. All of these are talents and by unlocking them you will be able to more easily reveal your passion and life purpose. Set Achievable Goals Stop thinking of goals as things you will complete in the future if you do this you will have a harder time achieving them. I am not saying don’t have big dreams because your dreams are what fuel your goals. But in order to fulfill your dreams you need to set manageable goals and do something daily that fulfills one of them. In order to live your life on purpose you need to live in the present moment. By setting achievable goals you will keep yourself motivated to accomplish more and soon that bigger dream will become your reality. Learn to enjoy the journey because that is what life is all about! Achievement of your happiness is the only moral purpose of your life, and that happiness, not pain or mindless self-indulgence, is the proof of your moral integrity, since it is the proof and the result of your loyalty to the achievement of your values. – Ayn Rand Live Your Best Life! On Purpose!...

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Essential Online Tools To Help You Run Your Small Business

Posted by on 6:05 pm in Resources, Small Business | 0 comments

Here is a brief list of some important tools that can help you run the back-end of your business with ease. WordPress – for all your website/blog pages Shopify – for all your commerce needs   Klaviyo – for email marketing and automation Google Analytics – a must for tracking website traffic and conversions Shipstation – for processing and shipping orders Hootsuite – for managing your social media platforms Paypal – for invoicing or processing orders on and off line Google Docs – for staying organized and keeping everything in one place DropBox – they make storing things in the cloud easy FrescoChat – Provide great customer service with this live chat feature Hello Bar – Capture new customers with this essential marketing tool There are so many great tools online but these are a few that will make your life easier and help you keep your business organized and successful....

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How To Use The Law of Attraction In Business

Posted by on 3:12 pm in Design, Small Business | 0 comments

Law of attraction is a way for us to use the power of our instincts and natural abilities to attract more clients, increase sales, and build a more successful business.  Here are the keys to using the law of attraction in your business… –         First set some goals, think about what you want. You don’t need to get specific about what you don’t want because every time you think about what you do want you put out there what you don’t want at the exact same time. Try and leave room for new opportunities and not confine yourself to one narrow frame of mind. Open yourself up to all the possibilities and you will be less stressed and business will flow to you much easier. Remember when a door opens to walk through it and don’t second guess yourself. –         This brings us to the next step. Listen to your gut. Your instincts are primal, they are their for a reason so trust them and follow the paths that light up for you. Your emotions are what drives the law of attraction so use them wisely. When you are excited about your products and services so will your clients. –         Next it is a good idea to mediate on abundance. Or if you don’t meditate turn your daily inner dialogue to one of abundance. Make sure you are telling yourself that everything is working out, all the business you desire is on its way, there is enough money and business for everyone… and keep going until you feel yourself coming from a place of abundance rather than a place of lack. Living with a scarcity mindset will not bring you more business, guaranteed. –          Finally, the number one rule in the law of attraction, like attracts like. What you think about all day is what is attracted to you. “If we are basically positive in attitude, expecting and envisioning pleasure, satisfaction and happiness, we will attract and create people, situations, and events which conform to our positive expectations.” – Shakti Gawain, author of Creative Visualization You can’t escape the law of attraction it is a universal law. For example when you are thinking about changing or implementing something in your business and then you see an article or get a phone call that is exactly what you were thinking about that is law of attraction. The thoughts we think emit an electrical charge that acts like an antenna or a beacon that attracts similar thoughts, people, opportunities, etc. Be who you are, Do what you love, and You will have the life you want. Ask yourself these questions and then work on changing your point of attraction so you start creating the life and business you want. Who are you being? With your friends, family, clients, and strangers? Then decide you are going to be smart, trusting, happy, fun, helpful….in all situations. What kinds of things are you most committed to in your life and business? A healthy work life balance is important, we all would love to get to the point where our work doesn’t feel like work but feels more like a hobby. So commit daily to being and doing everything the way you want it to be done, you must take action. Can people count on...

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Tax Breaks For Small Businesses

Posted by on 4:23 am in Small Business | 0 comments

Tax compliance can place a large burden on small businesses, small business owners are more likely not to right off all of their expenses, and they often underpay their taxes. So it is important to find all of the tax breaks your small business is entitled to and to make sure you are staying compliant with your states tax laws. Below is a list of tax breaks you can and should be taking along with a few tips to stay compliant.   – Auto Expenses If you use your car for your business you can deduct some of the costs of keeping it on the road. Make sure and keep track of your miles so you can deduct the standard mileage rate (57.5 cents per mile). You can also deduct all tolls and parking fees. Note that you can’t use the standard mileage rate if you have claimed accelerated depreciation deductions in prior years, or have taken a Section 179 deduction for the vehicle. You may also be able to deduct the depreciation on the vehicle if you use the actual expense method. Check with your tax adviser if your unsure how to deduct your auto expenses.   – Expenses of Going Into Business Once you’re business is up and running you can deduct all expenses associated with keeping your doors open including advertising, utilities, office supplies, and repairs. You can deduct these capital expenses up to $5,000 the first year; and any remainder must be deducted in equal amounts over the next 15 years. Most business don’t see a profit the first few years of operation so you may want to think about taking the deduction over five years, so you’ll have some profits to offset.   – Books and Legal and Professional Fees Make sure and deduct all of the business books you purchase when going into business, they are fully deductible as a cost of doing business. You can also deduct any and all fees you inquire from using tax professionals, business consultants, lawyers etc.   – Bad Debts If you sell goods you can deduct the cost of those goods that were not able to sell and pay for that year. If you offer a service you cannot deduct the cost of someone not paying you for your time. So try and get at least a portion of your service fee upfront.   – Business Entertaining This is always a fun one! Pick up the tab for dinner and other entertaining, events, and make sure you talk business then you can 50% of the cost. Make sure to note the purpose of the visit on your receipt so you have a record of what business you took care of while having a little fun.   – Travel If you travel for business then keep track of your expenses including the cost of plane fare, rental car, taxis, lodging, meals, shipping business materials, cleaning clothes, telephone calls, faxes, and any other costs associated with doing business on the road.   – Interest You can deduct the interest and carrying charges on purchases you make on credit for your business purchases.   – Education Expenses We are always learning new skills to enhance and grow our business so make sure to keep track of any seminars or extended education classes you...

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Simple Graphic Design & Photo Editing Tool

Posted by on 3:52 pm in Design, Small Business | 0 comments

If you have ever tried to work in Photoshop or another design suite it can be overwhelming at times. With so many tools and functions the learning curve is steep. But with the new online platform Canva you can start building your own flyers, online marketing tools, and more with a few simple clicks. They have made it so simple to create beautiful design pieces and many of them are free or low cost. I recommend everyone sign up for an account and give it a try. You should also sign up for their newsletter as it gives you helpful tips on how to use the platform. It is also fun to edit images and create quote pictures to share on social media.   If you are interested in designing your own marketing materials or if you are a small business owner Canva is one if the best tools that you can use to give your business a cohesive look and feel. This will help you build a brand you can be proud of! Happy Designing!...

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