Posts by Alliance


81% of consumers go online to research products and services before making a commitment. So the first thing you should do is make sure your small business has a good looking logo and website that will make a good first impression with your prospective customers. Next you should talk to other local business and start cross promoting each others goods and services. This is a great way to build community and business at the same time....

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There are a few steps you can take to write content that builds trust with your ideal customer. Once you do this consistently over a period of time you will find that the conversation between you and your customer changes from what can you do for me to can you help me. Here are five steps that will help you get started creating content that builds trust. First you want to make sure you know who your writing for and what you want the...

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Here are three things you need to do first when starting on the winding road of Small Business Social Media Marketing.   First:¬†Choose your social media channels. Find out where and when your target audience spends their time online and sign up for those channels first. Start by only picking one or two channels to begin, you don’t want to overwhelm yourself. Spend at least 10 minutes a day posting and interacting on these...

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Here is Hootsuits Top 10 Social Media Tips for Small Businesses: -Use social media to sell your product -Join Twitter -Increase Twitter followers -Build relationships by following back -Figure out # of tweets per day -Tweet at optimal times -Join LinkedIn -LinkedIn company pages vs LinkedIn profiles -Share engaging content on your Facebook page -Post appropriate content Here is an article that I found helpful. Check out 7 Simple Yet...

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If you have a small business or are looking to start one in the near future here are a few tips to keep in mind while you build your business and make it a success! – Network constantly and associate yourself with positive people who encourage you rather then put you and your business down. – Do market research often. You can use social media to ask questions, put out customer surveys, and listen to your customers on...

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